Radio-frequency identification (RFID) is a term describing a wireless, non-contact system that uses radio waves to transfer data from a carrier to a device, for the purpose of identification. Demand for RFID at music festivals, sports, waterparks, resorts, and conferences is growing as it provides better security for visitors and staff, as well as improves entry admission. RFID enables events and resorts to offer cashless payments and provides ways for brands to run effective activations to increase awareness and drive sponsorship revenues.